ELK POINT – A campaign to attract remote workers across western Canada to consider Elk Point as their new home was launched last Monday, with the project’s creative lead Natalie Maas adding an inspiring quote, “You just might belong here” just before the helloelkpoint.ca digital campaign and microsite went live.
“The tag line just kind of happened,” Maas said, adding that it was inspired by a photo she saw of harvest in action.
The campaign is aimed at informing those who work remotely of the possibility to relocate to a community with affordable and available housing, high-speed Internet, natural beauty and room to grow, and “It positions Elk Point as a hidden gem for those looking to escape the noise of the city without sacrificing connection or opportunity,” Maas says.
“This campaign is about welcoming new energy into Elk Point, and I am happy that the Elk Point Economic Development Committee (EDC) has been so supportive of this mission. It’s not just about drawing people here, it’s about creating momentum for a thriving, sustainable future. More people mean more ideas, more businesses and more life in town.”
The website will feature stories from new residents who have already made the move, along with information on housing and amenities, as well as inviting the readers “to become part of a community that values connection, belonging and possibility,” Maas adds.
EDC chair Terri Hampson says she is excited about Hello Elk Point and that the EDC “Is proud to support this initiative and excited to see how it helps shape the future of our community. We are committed to championing growth and opportunity in Elk Point, and we look forward to seeing this project succeed.”
There are also opportunities for the public to get involved by spreading the word about the website, meeting potential newcomers, helping with tours of the town, sharing their stories of life here or becoming part of the soon-to-be-launched community powered referral program, Hampson says.
Maas, born and raised in Elk Point, returned to her roots last year after a decade of city life, and jumped right in to finding ways to help the town grow and prosper. The recently opened Coffee Club is one of those ways, and one she says builds on her memories of her late grandmother Peggy Maas, who was well known for inviting all her friends and neighbours over for coffee. “People need a place to hang out, where to meet people, and it’s already becoming a community hub,” with several gatherings held there in recent weeks, “and it’s a good place for meetings. “
