Alberta's tourism industry saw growth four times the national average last year.
In 2024, Alberta experienced a 12 per cent growth in tourism, thanks in part to the Higher Ground: A Tourism Sector Strategy, which was launched to help the province reach $25 billion annually in the tourism industry by 2035.
“There’s no better time than now to experience Alberta," said the Minister of Tourism and Sport Andrew Boitchenko. "I’m proud of the work our government has done to showcase our province as a must-see world-class tourism destination. Visitors spent a record-breaking $14.4 billion in our province and I think these latest numbers prove that the world wants more Alberta.”
According to the latest Statistics Canada data released on May 30, visitors in Alberta surpassed the province’s previous record of $12.8 billion in 2023 by 12 per cent.
“Alberta’s visitor economy is thriving, thanks to the bold investments in developing and promoting world-class destinations, hard work and commitment from partners across the province and an unwavering belief in the power of the visitor economy to drive long-term prosperity," Tannis Gaffney, chief marketing officer with Travel Alberta, said. "We look forward to continuing this great momentum, with tourism growth that’s outpacing other provinces across the country.”
Even in times of economic uncertainty, steady international and domestic travel is still finding its way to the province.
