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Buried under

Do the ostriches have it right?

At every turn, the public is bombarded with images and opinions, facts, accusations of fake-facts… and all too often just plain ignorance.

Genocides are termed as wars, music shows turn into political stages, political stages enter family living rooms, and the people in those living rooms are left to process it all.

It’s too much.

Who is the enemy? Who is the saviour? What is the truth?

That’s a lot to pile onto people who only a decade ago were introduced to the Apple Watch, 3-D printers and selfie-sticks.

Perhaps simply admitting that it is too much will help reduce the overload.

Yes, the explosive nature of mass information will continue to boil around the world’s populations as long as people continue to do and say what they can… simply because they can. But that doesn’t mean people have to take it all in. As the terminus of the worldwide information dump, the general public needs to realize they are not supposed to be able to process it all. Most of it doesn’t even remotely apply to them.

Perhaps the ostrich is simply getting some quiet time to process what is important.

Rob McKinley

About the Author: Rob McKinley

Rob has been in the media, marketing and promotion business for 30 years, working in the public sector, as well as media outlets in major metropolitan markets, smaller rural communities and Indigenous-focused settings.
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