Green. Green clothing, green toilet cleaner, green cleaning supplies. Green heavy duty degreaser, green plastic food container. Green disposable cups, green nonsense, etc.
I don’t know about you, but I’m sick of hearing green lecturers get on the case of other colours. The whole green industry should be red in the face when the shame of its hypocritical agenda is exposed.
The green industry took off over the last decade to include the branding of products of all shapes and sizes. Green is considered environmentally-friendly. Many so-called green products are nothing more than a clever branding campaign. The campaign has been very effective at creating loyal followers who pay extra to be part of the club. Green products are often more expensive than the “non green” counterparts and people pay the premium because they feel their money is going to a worthy cause. I supposed if you consider lining the pockets of millionaires like Al Gore a worthy cause, mission accomplished.
That the green industry is worth billions of dollars is either the industry’s best kept secret, or a sidebar to mission save-earth-at-all-costs, even if it’s common sense on the chopping block. Al Gore increased his fame after failing to secure the presidency in 2000 by making a propaganda film called An Inconvenient Truth. The fact-flimsy film claimed much of the world would be flooded and declared global warming theories as absolute and unquestionable truths. Global warming theories have become touted as facts even though not too long ago we were told another ice age would be imminent. Researchers who do not toe the green line are often portrayed as out to lunch, but they are a sizable minority with some worthwhile questions global warming theorists have chosen to ignore.
Any politics, green or some other colour, that sees itself above debate is of questionable merit. Not only does the public suffer the consequences of a one-sided debate, but environmentalists do themselves a much bigger disservice by jumping on any bandwagon that claims to help Mother Earth. By accepting as truth any argument in favour of their agenda, greens have betrayed their greater responsibility to a healthy national debate and to a constructive dialogue on fostering a healthy environment.
The green argument has been used most shamefully against Alberta’s oilsands industry and has pressured some U.S. and European companies to boycott oilsands. The green movement instead supports oil from Saudi Arabia and other tyrannical countries where women are not allowed to drive and people are executed or dismembered for petty crimes under Sharia law. Is this the green movement’s true ethics? With such a flimsy scope for accomplishing its goals by supporting anything pretending to be environmentally-friendly, greenies, willingly or not, have found themselves helping strange bedfellows.
Greenpeace sings praises in China, where environmental regulations pale in comparison to Canada, yet go around the world spreading lies about the industry holding up Canada’s national economy. Greenpeace’s China policy, as shown in the must-read book Ethical Oil, shows the colours of so-called environmentalism, and it’s not the red and white of the maple leaf.
The hypocrisy of the green brand is dizzying and like a good bartender knows, it’s time to cut off the green movement from its intoxicating silliness. It’s noble to want to preserve a healthy environment. An eco-friendly battering ram does little to help.
