BONNYVILLE – A new name has been placed on the exterior of the Bonnyville and District Centennial Centre’s (C2) Field House.
While the new signage went up near the end of May, a naming event held at the C2 on Wednesday morning made the change to the Graham Field House official.
Previously known as the Aecom Field House, a five-year agreement with the construction company lapsed, giving way for a new agreement to be formed with Graham Construction.
The timing of the sponsorship renewal couldn’t have been more perfect. In early 2022, Graham acquired Aecom into its operations, expanding their employee-owned construction solutions company further into the region with the capacity to tackle larger projects.
As the five-year agreement was coming to an end under the title of Aecom, the C2’s newest sales and marketing coordinator, Kevin Roth, approached Graham to see if they would like to sign on for another multi-year agreement.
"They were quick to jump on and keep it going,” said Les Parsons, the general manager for the C2. “It wasn’t a question of cutting back, they said ‘Oh yeah, we'll renew that’.”
Over the next five years, Graham Construction will contribute $70,000 to the C2. In exchange, the C2 will promote Graham by featuring the company’s name on the exterior of the field house and throughout the centre. Graham employees will also receive membership to the C2’s facilities.
“The field house is one of our key pillars in our facility, with millions of people that have walked through those doors and (have) turned the corner to use it. Everything from weddings, the walking track, to special events for the community,” said Parsons.
The decision to re-sign for another term was an easy one, according to Shawn Jubinville, a senior vice president with the Graham.
Jubinville, who grew up in the area playing junior hockey at the R.J Lalonde arena and previously worked for Aecom, said the decision by Graham to carry on the naming sponsorship of the field house was an important way for the company to return the support of the community.
“(Bonnyville) has been such a great place for our employees to live and work. It's a way of us giving back and really on the areas that we want to focus on, which again, is both mental health, physical health and cultural aspects of the community,” he said.
“It was a bit of a no-brainer, and we wanted to continue that support long term.”
Keeping costs down
The C2 regularly partners with private sector companies as a means to keep costs down for members and facility users.
“Costs are continually increasing, but we are holding the line right now with our memberships and rentals and everything,” said Parsons. “We're just trying our best to keep it affordable.”
Creating agreements, such as naming sponsorships, with companies that operate in the area help to offset costs that would otherwise have to be placed on users or ratepayers.