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A new brand is coming soon for the Town of Bonnyville

The Town of Bonnyville’s slogan ‘It’s Multi-Natural,' will likely be a tagline of the past following a rebranding workshop that saw nearly 50 residents and community stakeholders pitch ideas for a new town brand.

BONNYVILLE – A community engagement workshop designed to generate ideas for a new brand for the Town of Bonnyville, reflected not only how participants saw the community but also how residents saw themselves. 

Close to 50 residents took part in the three-hour rebranding engagement session facilitated by Stormy Lake Consulting, a firm based in Western Canada, that was held on the evening of Feb. 1. 

Philip Coppard, a strategist with Stormy Lake Consulting, told participants the purpose of the workshop was to clarify and refresh what the Town’s brand should be. 

“A good brand reflects the best of the community today and guides us to the ideal Bonnyville of tomorrow,” said Coppard. It shows “Who you are and where you want to go.”  

Through interactive questions, small groups discussed words, pictures and even animals, real or mythical, that represent the Town of Bonnyville. 

Following some unusual questions that led to pockets of laughter throughout the room, participants then discussed what they wanted the town to be like in 20 years from now and by 2070. 

Wednesday’s session will be the first and last public engagement opportunity with regard to the Town’s rebranding project, Ted Traikovski, the manager of Planning and Development for the Town, told Lakeland This Week

Now, Stormy Lake Consulting will review all the responses and feedback provided by the residents who participated in the “dialogic session,” and will form a report and recommendations for the Town of Bonnyville’s rebranding for council to review in the near future. 

Traikovski noted that the holistic approach and interactive method of the consulting firm is why Stormy Lake Consulting was selected to carry out the public engagement and overall rebranding project for the Town.

Council set aside $75,000 for rebranding in the 2022 capital budget, left over funds have been carried over to continue the project. 

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